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The stag beetle as a brand logo through the years
The stag beetle as a brand logo through the years

1875: The stag beetle trademark

Walk carefully through the VSM company premises today and you will see it over and over again: The stag beetle. In 1875 it was registered as a trademark by the company S. Oppenheim & Co. Back then, trademark protection law allowed trademarks to be registered with the District Court. The founding fathers of what later became VSM recognised the value of a memorable logo at an early stage. For this reason, they registered the stag beetle as a trademark. It is the largest and most distinctive looking beetle in Europe.

VSM used a range of different versions as a trademark for their natural abrasives. As more and more synthetic abrasives were used in the 1950s, the stag beetle was superseded by the new brand name VITEX.

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